Data management platforms (DMPs) enable publishers and media companies to collect, organize and activate audience data from any source in order to gain audience insights, maximize inventory, personalize content, and sell more ads at higher CPMs. Are you effectively leveraging your data? If you’re looking for guidance, look no further: check out the DMP Playbook for Publishers! And reach out to info@lotame.com to learn more!
Last modified: December 19, 2018